Today, one might not be available at their homes but you can always find them on social media platforms like Facebook, Twitter, Instagram etc. A recent survey done by Google revealed that about 97 percent people look out for the local businesses online. Be it an established business or a promising startup, which is thriving to gain the trust of the customers, online presence is a boon for every business.
Making room for your business on the internet by creating a website and advertising it on a social media page or on an e-commerce platform lets you showcase what all you have to offer. Online presence of your business makes your brand more relatable, and therefore gives a boost to your sales figures.
The presence of your business on the internet is of the most important investments that you can make to sell your brand in the most exciting ways to the masses. The absence of your business online leaves a negative impact on the users because they cannot find information about the product with just a few clicks whereas; a website which is on the internet is likely to receive more traffic just by being there.
Your online presence and availability to cater customers is of that much importance to your business as your resume for a job as both of them fetch you money. When a user “likes” your social media page then becomes an endorsement in itself for the future growth. Your non-existence on the internet can be understood as making hard efforts to get a promotion but losing it to other competitive employees.
Having an online presence let you make better relationships with your customers 24 x 7. People will have trust on your product when you answer to their queries and provide solutions to their problems in a professional manner.
A marketer can do many things to improve the online presence of his business. This includes creating and curating useful and genuine content so that people can link to it. One can improve their SEO ranking by smart insertion of the keywords that people type to search things on the internet. Studies show that about 94 percent of the online users click on the search results on the first page and only six percent searched and found relevant things on the second page of the Google searches.
E-mail marketing is another key tool to sell your business online. You can reach your targeted customers by making through their inbox. A powerful e-mail campaign enables you to give your audiences what they want, which further inspire them to share your mails socially with their family and friends. This way, your business can gain new attention and lets you get a powerful hold on the online market. So, it can be said that e-mail marketing in the last piece of the puzzle to make you win the game.
Maintaining an online presence for your business is worth your efforts because it pays off in the long run and the benefits reaped from it are endless.