Video Marketing has become a trendy strategy these days that almost every business is adopting. From effective brand promotion to informative customer support, video marketing has become the need of the hour for every marketer.
With the rising importance of digital marketing over traditional marketing, the number of potential customers has also grown consistently. Studies have shown that 55 percent people watch videos on daily basis. So, it is high time that marketers start promoting their brands using video marketing campaigns because if they are not doing it right now, they are missing out on a golden opportunity to reach out and engage their target audience.
What exactly video marketing is?
Video marketing is not a complex term to understand. It means adding videos to your marketing mix in order to promote your product or services. These videos can include anything like posting them straight from the live sessions, DIYs, corporate videos etc.
How to develop a successful video marketing strategy
Once you decide that you are going to include video marketing in your promotion strategies, your task of working on it begins. But how are you going it?
Effective allocation of resources
After deciding on the point that you are going to use video marketing to spread awareness about your brand, you need to decide how much you are going to invest in it. Buy good video editing software and hire a good video editor for generating extraordinary video content.
Cut it short
There is no particular time limit for videos that are to be posted. However, it is recommended that they should be as short as possible. The audience tends to lose interest midway when the content is too long. So, make the best of your video promotion by keeping it crisp and short.
Where to publish
Video marketing works at its best when you understand where to post your video. Publishing your creative videos on all the social media platforms like Facebook, Instagram, Youtube etc. is an excellent option to gain the attention of users.
Benefits of Effective Video Marketing Strategy
Reach out to a large number of audience
Video marketing makes your presence powerful among the potential users as it increases the visibility of your brand or product online. Through video publishing, you are giving an insight into your product to engage more and more customers.
More appealing than written content
Studies have shown that people connect more with the videos in comparison to the written content. The emotional appeal that videos make to the users is much more than what content can do.
More information retention
Users are able to grasp more information when they visualise the content and hear it also. Videos are the best option in this case as they let the users drink in almost all the available information. This further can help to spread a word about your product or service.
Boost the conversion and sales figures
If a marketer adds a product explainer video to their website and social media platforms, it can give a boost to their conversion rates by up to 80 percent. If marketers use good editing tools, then ROI will also increase by a great amount.
The scope of video marketing is growing day by day, as it requires minimal cost and do miracles for a business. If a marketer wants to promote his product or service and leave footprints in the competitive world then, one of the keys to survival and winning is video marketing.