Real-time marketing has become a hot topic among people these days. With the advent of technology and growing power of the social media to find an endless number of users, marketers opt for different methods to connect with people and provide tailor-made content through their brands to web users.
What is Real-Time Marketing?
With the changing environment, the definition of real-time marketing has also evolved. It can be understood as the power of a brand to engage more and more customers on the basis of real-time information like customer behaviour, their actions are taken on the website in accordance with the change of data and breaking down the news of the event launch and external news. The information is spread through different social media platforms like Facebook, Instagram, Twitter etc.
With an increase in the number of customers day by day to, the challenge is to provide a personalised experience to the users and deliver information to them, suiting their tastes and preferences instead of sending out standardised messages. Real-time marketing requires planning like any other marketing strategy. The offers that you are going to give your customers or any event through which you are going to promote your product involves a great deal of thought. Going live on social media platforms to spread the word about your product is a great way to involve users but informing them in advance enables you to attract more people. Studies show that real-time marketing makes 22 percent people more likely to consider their brand over their competitor’s ones.
In this post, you will get to know interesting ways through business makes a great deal of profit through smart real-time marketing.
Satisfies the needs of customers
Real-time marketing believes in the concept of “making it just in the moment thing”. Relying on the predictive data, real-time marketing helps business to know about the customer’s past behaviour and other clues and then sends them push notifications. Real-time marketing makes good predictions about the customer’s buying behaviour.
Better optimisation to produce better results
Through real-marketing automation, marketers can focus continuously on the customer interaction with the brand. It helps to reach out the customers at the crucial moment. Sending progressive emails, incentives and offers though e-mail is a great tactic to involve people and making a place in the minds of the customers.
Helps in building better consumer profiles
Real-time marketing offers the customers to have an intimate relationship with their brands by creating an innovative personal journey of a user with the product and reach out to them past geographical and physical limitations.
Supplies the content quickly in an effective manner
Small business unit finds it difficult to write articles or blogs in order to advertise content. Real-time marketing benefits them by supplying creative content. Moreover, continuous presence on social media helps in building and retaining more and more consumers.
Real-time marketing has become a trend among the business units and it allows them to open up a dialogue with the web users just at the right time. So, try it at your next event and see the results yourself.